Social Copy for Yoga Studio
LOVE needed Instagram copy that preserved the studio’s warm, minimal aesthetic. The language had to be spacious, welcoming, and community-centered while informing workshops, trainings, and retreats. Captions needed to stay SEO-friendly without feeling sales-driven.
Request
I wrote with the studio’s in-person culture in mind—prioritizing warmth, and simplicity over high-pressure CTAs. Each post balanced minimal on-image text with captions that informed. My focus was strengthening the relationship with LOVE’s local community.
Approach
The final copy aligned seamlessly with the studio’s visual language and reinforced the feeling of a thriving community. Posts communicated events with clarity, inviting without overselling, and maintained the spacious, minimal tone that makes LOVE recognizable.
